01_Ricardo Ricardo Ramírez Hernández Founding partner. Ricardo has over 25 years of experience and has participated in over 80 disputes brought under different trade agreements as litigator or adjudicator.

He was the first Mexican and the youngest to be appointed to the highest court on international trade, the Appellate Body of the World Trade Organization (WTO). He served for almost nine years and was elected by his peers as Chair for two consecutive terms.

On 2017, he was appointed by the Chairman of the Administrative Council of the World Bank to the Panel of Arbitrators of the International Centre for Settlement of Investment Disputes (ICSID) for a period of 6 years. He has been arbitrator in cases initiated under different trade agreements as well as on investment arbitration tribunals, being one of the most active Latin arbitrators in this field. He was also a member of the first arbitral tribunal which involved labor provisions contained in a free trade agreement.

As a panelist, he has participated in different disputes under Chapter XIX of the North American Free Trade Agreement (NAFTA). He was appointed independent trade expert of the Asia-Pacific Economic Cooperation Forum (APEC) and is also a member of the panelists’ roster on several trade agreements.

In the private sector, he was head of the International Trade Practice for Latin America at Chadbourne & Parke, S.C. His practice focused on a full range of trade matters, including unfair trade practices and safeguards. In the public sector, he was Deputy General Counsel for Trade Negotiations of the Ministry of Economy in Mexico. For more than 11 years, Mr. Ramírez provided advice on international trade matters related to all trade agreements signed by Mexico.

He is Chair of the International Trade and Investment Policies Committee of the International Chamber of Commerce in Mexico (ICC). He is also President of the International Trade Professors Association of the National Autonomous University of Mexico (UNAM). He holds a Law Degree by the Autonomous Metropolitan University of Mexico and an L.L.M on International Legal Studies by the American University, Washington College of Law.
02_ Guillermo Ramírez Pérez Guillermo Ramírez Pérez Partner. Guillermo joined RRH Consultores in 2018, having founded and practised for seven years at BREG Consultores, a boutique law firm specialised in antitrust and investment arbitration. He has considerable experience in corporate & business law, as well as on compliance and regulatory enforcement.

Guillermo is a compliance officer qualified by the National Banking and Securities Commission. He advises national and foreign investors on the design and implementation of internal policies and procedures to comply business regulation, including those related to anti-money laundering, anti-bribery and corruption.

Guillermo also provides an external general counsel role for many of his clients, and represents owner-managed businesses, startups, and entrepreneurs on specific transactions and operations. He has considerable experience in establishing new businesses in Mexico, identifying the appropriate legal vehicles for the investment and establishing the guidelines under which they should be administered, to manage their commercial risk while achieving business objectives.

From 1997 and until 2012, Guillermo served as public officer within the federal government. He was Deputy Director General at the Federal Competition Commission and at the Federal Regulatory Commission. He also worked at the Ministry of Economy, where he actively participated in several international trade negotiations and dispute proceedings initiated against Mexican government under the WTO and NAFTA.

Guillermo is bilingual in Spanish and English. He holds an LL.M. -with merit- in International Economic Law, by the University of Warwick, UK (2004) and a law degree by the Universidad Nacional Autónoma de México (1997)
03_Hugo romero Hugo Romero Martínez Partner. Hugo focuses his practice on international trade and investment law, as well as in arbitration.

Prior to joining RRH Consultores S.C., Hugo Romero worked at the Office of the General Counsel for International Trade, Ministry of Economy for over 10 years and for over 5 years as Counsellor at the Permanent Mission of Mexico to the WTO in Geneva, Switzerland. Between 2017 and 2019, he as Deputy-General Counsel for International Trade.

As public official he was part of the team of defense of Mexico in international trade and investment dispute at different stages. He as part of Mexico’s team negotiating the USMCA – as Lead of Mexico in the Trade Remedies Group and as member of Mexico’s team in the Legal and Institutional Group –, Modernization of the Mexico-EU FTA, CPTPP, Mexico-Peru FTA, Mexico-Central America FTA among others, as well as many BITs. Additionally, he provided advise on international trade and investment law.

He participated as a delegate of Mexico before international organizations such as WTO, UNCITRAL (Group III), UNCTAD, OECD and APEC.
He is professor and holds the Chair of International Trade Law and NAFTA at the Faculty of Law of the Mexican Autonomous University of Mexico (UNAM). Regularly he is speaker in conferences and has written specialized articles.

He is member of the arbitrators list of the Central American Economic Integration Secretariat (SIECA), where he was arbitrator in a complex case initiated by Guatemala against Panama on certain import requirements for juices (MSC-01-16).
He holds a Law and a Master of Laws degrees.
He is fully proficient in English.
04_Samantha Samantha Atayde Arellano Partner. Samantha focuses her practice on international trade and investment law, as well as in arbitration.

Prior to joining RRH Consultores S.C., Samantha Atayde worked at the Office of the General Counsel for International Trade, Ministry of Economy for over 13 years participating in international trade negotiations, including TPP/CPTPP, Pacific Alliance, Mexico-Peru FTA, Mexico-Central America FTA and Mexico-Panama FTA, as well as in dispute settlement proceedings (investor-State and State-State) at different stages. In September 2016, Samantha Atayde was appointed General Counsel and participated as Lead Counsel in the negotiations for the USMCA and the Modernization of the Mexico-EU FTA, and represented the Government of Mexico in WTO disputes and several arbitration proceedings before ICSID. Additionally, she provided advise on international trade and investment law.

She participated as a representative of Mexico before international organizations such as WTO, ICSID and OECD.
Regularly she is speaker in conferences and has written specialized articles.

She received her Master’s degree in International Business Law from the Universidad Complutense de Madrid and holds a law degree from the Universidad Autónoma de Coahuila.

She is fully proficient in English.
05_ Marisol González Marisol González Senior Associate. Her practice focuses on trade remedies proceedings, including antidumping and subsidies investigations. She has worked with governments, multinational corporations, and private companies on a wide range of issues. With ten years of experience, her practice also includes regulatory and arbitration matters as well as issues related to the North American Free Trade Agreement (NAFTA).

Marisol has represented national and multinational companies in anti-dumping and subsidies investigations as well as in procedures derived from the imposition of anti-dumping duties such as sunset, annual reviews, and anti-circumvention proceedings. She is also responsible for the legal defense of private companies on legal appeals related to international trade investigations before national courts and amparo lawsuits.
Her practice includes procedures in regulatory matters for the importation of health-related products as well as legal assistance in investor-State cases under international treaties. She served as a legal assistant on a Binational Panel constituted under NAFTA Chapter XIX.

She is a professor of International Trade Law at the Law School of the National Autonomous University of Mexico (UNAM) and holds a Law Degree from the UNAM.
06_ Claudia Lelo de Larrea Claudia Lelo de Larrea Of Counsel. Since 2019, Claudia is Counsel for the Competition practice at RRH Consultores.

Claudia is an expert on the Mexican competition and antitrust law and practice. She has applied and interpreted the Federal Economic Competition Law both from the public sector perspective, as well as from the private sector perspective.

For more than five years she developed as a government official in different divisions of the Mexican Competition Authorities (COFECO, COFECE and IFT); afterwards, she moved to the private sector as a senior associate for the antitrust and competition practice in White & Case, where she was the leading lawyer on a number of economic investigations initiated by COFECE, as well as on a diversity of merger control proceedings.

Claudia teaches the “Economic Competition Law” lecture at UNAM’s Law School, and she is an invited professor at the ICC – Panamerican University Diploma on Economic Competition, where she teaches the “Margin Squeeze” lecture.
Claudia is a lawyer from the UNAM’s Law School, and she holds an LLM from the University of Barcelona, Spain, on International Economic Law and Policy (the IELPO LLM).
07_Carlos Piñera González Carlos Piñera González Of Counsel. Carlos has extensive experience and trajectory in international trade negotiations in the services sector and has held several positions in the public administration.

He took part in the negotiations for the updating of NAFTA (now USMCA) and the Modernization of Mexico and the European Union Agreement. Between 2013 and 2016 he served as General Director of International Trade Rules of the Ministry of Economy and during that same period he was also appointed Senior Official of Mexico (SOM), before the Asia Pacific Economic Cooperation Mechanism (APEC).

Between 2001 and 2013 he served as a Head of the NAFTA Office of Mexico in Canada. His responsibilities were to oversee the implementation of NAFTA commitments, as well as to deepen economic ties and cooperation between Mexico and Canada, trough the promotion of trade and investment. He participated in the Canada Mexico Partnership (CMP), as well as the defunct Security and Prosperity of North America (SSP), both mechanism of cooperation, designed to promote the integration and competitiveness of the region.

Between 1997 and 2000 he was General Director of Services Negotiations at the Ministry of Trade and Industrial development. In that period, he was responsible for the negotiations of the services chapters of Mexico FTAs with the European Union, The European Free Trade Association, Central and South American countries, as well as with Israel. Before this period, he participated in the negotiations of the services chapter in the North America Free Trade Agreement (NAFTA) and the World Trade Organization (WTO).

He obtained a Bachelor’s degree in Economics for the National Autonomous University of Mexico and has published articles, on liberalization of trade services and Mexico’s relationship with Asia Pacific.
Marisol González Ricardo Guillermo Hugo Samantha Marisol Claudia Carlos Alejandro

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